The LaFrancé Collection, a joint venture between PUMA Hoops and LaMelo Ball, is being unveiled. LaMelo Ball’s official lifestyle brand specializes on designer streetwear and sportswear. The PUMA x LaFrancé collection adds a dramatic yet romantic twist to both on-court and off-court apparel, giving the PUMA brand an elegant, opulent spin.
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The initial PUMA + LaFrancé collection will include fleur-de-lis prints paired with fluorescent slime and alien claw marks, drawing influence from classic French flower motifs. comprising two types of shoes and eight pieces of clothing, including a limited edition MB.03 LaFrancé. The MB.03, LaMelo Ball’s third signature sneaker with PUMA, makes its debut in this collection. The first of several MB.03 colorways that are planned is the limited-edition MB.03 LaFrancé.
The forthcoming season’s tone and identity will be established by the limited-edition collection. This collection, which has just emerged from the alien subterranean, features designs that are influenced by Ball’s unique skills, which enable him to transcend both on and off the court. The MB.03 LaFrancé’s claw marks and acid bath effects are meant to give the impression that it has been a rigorous voyage. For a more laid-back vibe, the collection also features an RS-X LaFrancé in addition to the MB.03 LaFrancé. The clothing pieces comprise a branded jersey, sweatshirt, shorts, jogger trousers, and two graphic tees.
“I am thrilled to present this collection, which I assisted in designing, to my followers and combine my two passions, PUMA and La Francé. LaMelo Ball stated, “The pieces in the collection are perfect for on and off the court style.”
The PUMA x LaFrancé collection is scheduled to debut on October 6th, 2023. It will retail for $40–$125 and be accessible at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store, and Foot Locker, Kids Foot Locker.
